Seven years ago, researchers at Stanford University started an ambitious experiment: They began growing miniature, simplified versions of the human brain from stem cells inside a lab, then later ...

Shaping behavior has always been an integral part of design, but whether the design is good for users isn’t always clear cut. Since first being coined as a term in 2010, Behavior Design has grown in ...

Purdue University researchers are designing and building an experiment that will operate during a test flight of a new type of reusable rocket to be launched by aerospace company Blue Origin LLC. The ...

We test an information theory of prosocial behavior whereby ego utility and self-signaling crowd out the effect of consumption utility on choice. The data come from two field experiments involving ...

Design of Experiments (DOE) are a powerful concept in semiconductor engineering research and development. DOEs are sets of experiments used to explore the sensitivity of experimental variables and ...