Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

Consumers today expect a more personalized, relevant customer experience from the brands they support, making the creation of a more memorable CX a top priority for many brands in 2023. A brand’s CX ...