Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend ...

Morgan is an avid gamer with 13+ years of gaming experience and accolades. He couples this with his love of writing, a skillset reinforced by his current studies of English Literature and Creative ...

As businesses face growing transaction volumes and increasing regulatory requirements, accounts payable teams struggle to maintain efficiency while ensuring payment ...

A journalist with recent completion of a Master’s degree with merit from Manchester Metropolitan University focussed on gathering and reporting stories with technical flair and engaging delivery.

How often have you heard, “Use broad match along with smart bidding to get the best results?” Broad match can learn based on previous conversion activity. It can also use previous user search data, ...