Note: See Laura in person at the MarketingProfs B2B Forum, Driving Sales: What's New + What Works. Catch Laura's session on "Proving Marketing's Value: Tangible Tools and Metrics for the 21st Century.
As a business owner, you know that the bottom line is key. No matter what industry your business is in, optimizing profit should be at the top of your priorities. Profit is essential to the success of ...
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