Hightouch’s new AI-powered identity resolution service lets marketers ‘toggle’ confidence levels for more precise or broader reach – all within their own data warehouse Marketers frustrated by ...
Cross-device tracking is the latest Holy Grail of digital advertising. At stake is the marketer’s ability to recognize the same consumer when he or she interacts with a brand, whether that interaction ...
Hightouch, providers of a data and artificial intelligence platform for marketing and personalization, today launched Adaptive Identity Resolution, which turns messy customer data into usable profiles ...
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