Business leaders recognize the value of handshakes and face-to-face conversations, as nearly 80% of event organizers identify in-person events as their organization’s most impactful marketing channel.

Experiential marketing is having a moment. Companies are investing more in events and activations than they did before the pandemic, betting big on face-to-face connections in 2025. But the challenge ...

B2B marketers are going big on in-person experiences again after years of online-only interactions. In 2024, experiential marketing budgets surpassed pre-pandemic highs, with in-person events ...

Remember when we transitioned from calling it “surfing the internet” to “Googling”? It was one of those moments when technology became so ingrained in our lives that it became a verb. “QR-ing” may be ...

QR (quick response) codes have been around for nearly 30 years. Developed in 1994 by a Japanese engineer for the purpose of tracking components in car factories, they have evolved into a highly ...

From the upcoming generation of “iPad kids” glued to their screens to the ubiquitous but unpopular QR code menu (paywall), critics claim that a proliferation of technology is depriving people of human ...

QR codes are a type of barcode, or scannable pattern, that contain various forms of data, like website links, account information, phone numbers, or even coupons. QR codes are found everywhere from ...