The new ad format, which was launched last week, allows consumers to go beyond “becoming a fan” or “attending an event”, but also enter their address to request a sample. O2 will use the sampling ad ...

News Corp Australia’s food brand taste.com.au has launched an expanded video offering and a series of new commercial initiatives to drive action every day with Australian shoppers. Taste.com.au’s new ...

Sampling helps you build a lot of consideration while advertising helps you to do a lot of brand awareness: Malika Datt Sadani at ‘The D2C Summit 3.0’ There is a big difference in the marketing ...

Premium and luxury brands platform Smytten that works with the likes of Guess, Jaguar, Kenneth Cole, Maybelline, L'Oreal, among others to provide them with a targeted sampling strategy is now ...