Red 40, Yellow 5, and Blue 1 may soon be history. Not because science says they're dangerous, but because the court of public opinion has ruled against them. In a move fueled more by consumer fears ...

Seeing the world with a restricted color palate seems to tone down an emotion-based resistance to new foods. When you purchase through links on our site, we may earn an affiliate commission. Here’s ...

Dr. Mark Lindsay was 5 years old when he first learned that tree trunks were brown. "Up until that point, I believed leaves and trunks were all green. Just lighter and darker shades," Mark said. Mark ...

How everyday color additives in packaged foods may shape children’s behavior, biology, and long-term health and why science ...

Is your green my green? Probably not. What appears as pure green to me is likely to look a bit yellowish or bluish to you. This is because visual systems vary from person to person. Moreover, an ...