In conjunction with the coolest F1 race of the year, the Singapore Grand Prix, Shell and Lego have teamed up with Ferrari to create a very cool sales promotion based on a tripartite brand alliance ...

Both LEGO and Mario have an incredible legacy of success in the pop culture genre, and have teamed up in the past to make some incredible collaboration sets. Namely, the Super Mario collection was a ...

Remember how Shell was trying to keep a good image through its partnership with Lego, the world’s biggest toymaker? Well, that is over now, as the Danish company just announced they decided not to ...

COPENHAGEN (Reuters) - Denmark's Lego has said it would not renew a branding contract with oil major Royal Dutch Shell (RDSa.L) in the wake of comments from environmental lobby Greenpeace saying the ...

Lego Group, the world’s leading toy maker, will disassemble a 3-year partnership with Shell Oil Co. after a public outcry that was ignited by a controversial video campaign that went viral. That video ...

Lego will not renew its promotional contract with Shell, the toy company has said after it was targeted by environmental campaigners who oppose the oil giant's plans to drill in the Arctic. More than ...

Toy-maker Lego is ending its decades-long collaborative relationship with oil company Royal Dutch Shell. The Danish-based Lego announced late Wednesday that it would end its promotional deal with ...