The days of going to a store to shop or browsing online may soon be over. Virtual reality technology has the power to transform the shopping experience. From transporting customers to another world to ...

In a world recovering from a pandemic, customer engagement is essential for the survival and long-term success of small businesses. As such, the use of interactive technologies to establish meaningful ...

After hyping everyone up recently with a short teaser video, eye-tracking specialists Tobii have revealed more details and video examples their eye tracking in action at GDC, including integration ...

“We didn’t have an answer for how to get started in VR for cinema” says Oculus CEO Brendan Iribe. So a year ago Oculus hired Pixar veterans to form Story Studio, which will create and release VR ...

In games, nothing breaks player flow like a loading screen, and in virtual reality this problem is amplified tenfold. ‘Presence’ or ‘immersion’, the magical yet fragile feeling of ‘being there’, is ...

I witnessed a rare thing yesterday – a virtual reality product designed specifically for use in a B2B environment. And not just at a trade show. You may have noticed that the hype about VR went into ...

With its ability to simulate realistic conditions and create an immersive environment, virtual reality allows users to learn and have experiences in an environment that’s both engaging and safe. While ...

Elyse Betters Picaro is the former Editor-in-Chief of Pocket-lint and the former Operations Manager for Valnet's Consumer Tech brands, including Pocket-lint, Android Police, and XDA. She is based in ...