Taking a look at how marketers can unlock the power of data analysis using traditional tabular software and data languages. Marketers would like to unlock the power of data — but with so many ...

Every day, businesses depend on data to operate. Customer orders, quotes for new business, conversations around products, campaigns for marketing—pretty much every business process today is based on ...

CDPs still factor into critical marketing and customer experience functions in 2025, from AI-driven personalization to compliance-ready data strategies. Understanding and leveraging customer ...