To run a successful business, you must effectively get the word out about about your products and services. Successful marketing requires a winning strategy. Understanding marketing strategy ...

This article is Part 2 of a series, “The Strategy Formation Process.” Part 1 is here. Strategy formation is a vital tool in dealing with disruptive change, and in Part 1, we suggested you can avoid ...

Marketing is a key driver of business growth, but building an effective approach takes time. Whatever size your business is, you’ll need to think about marketing from day one. Once you’ve got your ...

Strategies are actions a company's management takes to build revenues, improve productivity and increase profits. Strategy formulation involves making critical choices -- what products or services to ...