Advertising & Promotions - Are B2B marketers running out-of-home (OOH) ad campaigns? When they think of OOH advertising, what ...

Learn how to evaluate partner types across the marketing funnel, improve attribution, and build the foundation for a ...

Some 27% of small business owners say AI prompt engineering is already a very important skill for their business, and 53% say ...

Like most great CEOs, Mark Parker sought the counsel of some wise mentors when he first took the helm at Nike. One of those mentors happened to be Steve Jobs, who shared the following piece of advice: ...

Artificial Intelligence - Catch up on select AI news and developments from the past two weeks or so. Stay in the know.

Chief marketing officers at B2B enterprise companies say the biggest technology challenge they face is integrating various solutions effectively, according to recent research from Modern. The report ...

Discover how AI is transforming PR and marketing by automating repetitive tasks, improving workflows, and freeing teams to ...

Learn why local and trade publications are just as valuable in your PR strategy as national outlets to building trust, ...

Email marketing experts will urge you to follow the latest and greatest best-practices: Personalize your content, send to only engaged audiences, segment whenever possible and create accurate personas ...

Advertising & Promotions - What makes digital advertising creative great? Are marketers measuring creative quality against ...

Reaching out and follow up are the top corporate cliché phrases that people can't stop using in their emails, according to ...

B2B marketers promoting specialized solutions to a specific, concentrated group of typically larger, enterprise prospects should consider implementing account-based marketing ( ABM)—if they're not ...