What Is Market Segmentation? How It Works, Careers, and More
Dec 8, 2025 · Market segmentation is when a business splits potential customers into groups based on shared characteristics. These characteristics include location, age, income, credit rating, usage …
Understanding Market Segmentation: A Comprehensive Guide
6 days ago · Market segmentation is a powerful strategy by which businesses design and market their products and services more effectively for the results they seek. It can be crucial to sales and financial...
Market segmentation - Wikipedia
In dividing or segmenting markets, researchers typically look for common characteristics such as shared needs, common interests, similar lifestyles, or even similar demographic profiles.
What is Segmentation? Definition & Examples - Vendasta
Aug 28, 2023 · Segmentation is a marketing strategy that involves dividing a larger target audience into smaller, more specific groups based on shared characteristics. This allows marketers to create more …
What Is Segmentation? Definition and How To Use It
Dec 19, 2025 · Segmentation is when you isolate potential target audiences to determine which ones will bring the highest return on your marketing efforts. Segmentation is based on specific criteria related …
What is Market Segmentation? | Hanover Research
Apr 28, 2025 · In this blog, we’ll explain what market segmentation is, its benefits, the different types of segmentation, and the steps you can take to implement it successfully. What is Market Segmentation?
Market Segmentation: Types, Examples, and Strategies
May 13, 2025 · Segmentation is the process of taking a broad market and breaking it into various groups (A.K.A. segments) according to specific characteristics, desires, or needs. Take a brewery for …
14 Types of Segmentation Every Marketer Should Know & How to Use …
Jun 16, 2025 · Segmentation is the practice of dividing a broad user base into smaller groups based on shared traits, like behavior, location, preferences, or value to the business. It’s important because …
STP marketing: The Segmentation, Targeting, Positioning model
Jan 24, 2024 · Today, the STP marketing model (Segmentation, Targeting, Positioning) is a familiar strategic approach in modern marketing. It is one of the most commonly applied marketing models in …
Customer Segmentation: The Ultimate Guide – Forbes Advisor
Aug 19, 2025 · Below, I’ll explain what customer segmentation is, how it can help increase customer satisfaction, loyalty and your bottom line. I’ll share simple customer segmentation plan steps and will …